24-09-2009 Business Week: Apple Launches Major Green Effort

Excerpt from the Business Week Article:

Apple is set to launch its most aggressive effort yet to counter green critics. On Sept. 24, the company will release more of the details environmental groups have been clamoring for, on its Web site and elsewhere. Apple, for example, will reveal its annual corporate carbon emissions for the first time. Lack of disclosure of that figure has hurt the company in several rankings, especially because rivals such as Hewlett-Packard (HPQ) and Dell (DELL) have given it out.

...

Apple argues that broader, more comprehensive figures for carbon emissions should be used—for everything from materials mined for its products to the electricity used to power them—and it's offering up its own data to make the case. Executives say that consumers' use of Apple products accounts for 53% of the company's total 10.2 million tons of carbon emissions annually. That's more than the 38% that occurs as the products are manufactured in Asia or the 3% that comes from Apple's own operations.